How Good Do You Want To Be?
We all know that advertising is evil. (Except the Shake Weight commercials. Those are pure goodness.). But this former ad-guy, Paul Arden might just have a few pearls of wisdom in his best-selling book, “It’s Not How Good You Are, It’s How Good You Want To Be.” ($10.00) Arden, Executive Creative Director/Head Honcho at Saatchi & Saatchi, London for 15 years, really breaks it down in this book, offering up wisdom on problem-solving, communicating, playing your cards right, making mistakes and creativity. It’s been called, “a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.” Maybe advertising isn’t so evil after all. I mean, it DID bring us the Snapple Lady. She was pretty nice, right?